STAREZ – mascots Neo and Lia

2024

For the company Starez Sport, which manages sports facilities in Brno, I created two mascots. I acted as the head and the pencil for the project; there were many requests, as well as sketches and meetings, and this is the result.

Neo and Lia are superheroes you can count on—they are children’s friends who will tie your shoelaces when needed. They are athletes and serve as role models for kids.

Four basic poses were created for them, which will be used on graphic materials, websites, promotional items, etc., depending on the needs and nature of the message. These include the introductory pose, happy pose, relaxed pose, and action pose.

Lia – introductory pose
Neo – introductory pose
Lia – relax pose
Neo – relax pose
Lia – happy pose
Neo – happy pose
Lia – action pose
Neo – action pose

Based on the design, costumes were created that will be used at STAREZ events. The requirement was that the costume should be feasible to make, not too complicated, wearable, and allow the mascots to move freely, as they are meant to be role models for children, specifically athletes.

To give you a better idea of the process, I am attaching images from various stages of the mascot development.

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