The interior of the craft beer pub is decorated by digitally painted paintings thar are printed on wallpapers with a canvas-like structure. These wallpapers with their arc-like shapes harmonize with the clean, white interior that is full of archs. In each of the paintings, at the top of the arc, there is a repeating common motive – malt worm.
The owners wished to make their craft beer pub unique, not to be confused with other pubs that are decorated with similiar ordinary beer motives. I offered them my vision in which the beer is the common element and connects each of the painting thematically together, however, the beer will not be the main element for any of them. This is the reason why the interior of the craft beer pub seems like some kind of dreamy garden in which the customer can look throught the decorative window into a magical world that is connected by one thing – beer.
In the frames, there are hidden symbols and words which can be discovered by the customer during his repeating visits. This can be perceived as a game that entertains the customer that waits for his beer or friends. There’s a hidden symbolic story of small figures that tells their story of love. Among other repeating motives are aiens heads, reproductive organs, skulls, bones etc.
A large part of the tap room is occupied by the cooling box.
In addition to the logo, a stylized hand-written font was created. It will be used in the beer menu on the TV screens, in printed and marketing materials. The font is not suitable to be used in long text.
Interior just before opening hours.